In the lead up to Hershey’s shareholder meeting, a number of NGOs, children’s rights supporters and labor activists have mobilized to encourage Hershey’s to source fair trade cocoa. The Organic Consumers Association launched an online letter writing campaign that has generated over 5,000 letters to Hershey to date.

The Raise the Bar campaign has successfully mobilized thousands of consumers and activists to pressure Hershey’s to go fair trade and eliminate forced labor, human trafficking, and abusive child labor in their supply chain.

Raise the Bar also sponsored a “Brand Jam” for creative activists to jam the Hershey brand and expose its policies on human trafficking and child labor. See the winning submission below.

Go further! Read the Fair World Project’s article: Chocolate, the Bitter and the Sweet.

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